Select Your Web Design

When choosing a web design, it’s important to have clear goals for your site. Your website is the first impression a customer will have of your business and brand.

Look for testimonials and online reviews from previous clients to get a feel for an agency’s culture. Also, consider their experience and portfolios.

Visual balance

The visual balance of a web design is one of the most crucial elements to consider. It helps you craft an engaging digital landscape that encourages users to stick around and explore your website, while also ensuring that any information you want to convey doesn’t get lost in the process.

Visual balance isn’t just about symmetry or asymmetry, but rather how all of the components in a composition are weighted and positioned relative to each other. Designers use a variety of methods to achieve visual balance, including size and scale, color, direction, location, shape, texture, and value.

In a composition with symmetrical balance, all of the elements are positioned evenly and are similar in size. Asymmetrical balance, on the other hand, utilizes varying sizes of elements to create a harmonious look that draws attention to key components without overwhelming the user. It’s common to see asymmetrical balance in two-column layouts, since it provides greater flexibility when positioning text and images. You can experiment with this type of balance by combining different shapes to find the right combination that feels right to you.

Symmetrical balance

Symmetrical balance, sometimes called formal balance, occurs when similar objects are positioned on both sides of the composition’s central axis. This technique creates a sense of harmony and uniformity in your design and is used often in corporate, business, and ecommerce websites.

To achieve symmetrical balance, it’s important to keep the size and placement of elements in mind. For example, you’ll want to balance large images with smaller text or other smaller visuals. In addition, you can use techniques like negative space and line placement to add visual weight to your design.

Asymmetrical balance is more difficult to achieve than symmetrical balance, but it can be highly effective when done well. For example, this web design by ESP Webzing uses asymmetrical balance to create a clean and modern look. By using varying shapes, colors, and textures, this design creates a visually interesting and balanced layout.

Clear call-to-actions (CTAs)

Clear call-to-actions are an essential element of a web design, acting as signposts to guide users through the conversion process. They eliminate confusion and help users understand what steps are necessary to buy a product or sign up for a newsletter. They also help remove decision fatigue, which can lead to visitors abandoning a website due to frustration or feeling overwhelmed. CTAs are usually in the form of a button or link that is highlighted and stands out from other page elements to attract attention.

Effective CTAs are benefit-oriented, using words like “Free” and “Try it Now” to entice the user to click. They are also prominently displayed and easily accessible. CTAs should be contrasting in color, so they stand out against the page background and other design elements.

Regularly monitoring metrics such as click-through rates and time on site can provide insight into the effectiveness of your CTAs. You can then use this data to make informed changes that will drive more conversions. Moreover, it is important to A/B test your CTAs. This way, you can see which ones are working and which aren’t.

Visual hierarchy

Visual hierarchy is the strategic arrangement of a design’s elements to show their order of importance. It is important because it helps users understand what they should be paying attention to in a given environment. This can be achieved through variations in size, color and contrast, alignment, proximity and texture.

A web design with a clear visual hierarchy is one that is easy to read. A website with too many elements or ones that are all equally important will overwhelm the user, making it difficult to determine what they should focus on.

For example, a large call to action on the right side of the screen on the Netflix website draws the eye with its larger font and bold color. This creates a focal point for the user and shows them where to start exploring the site. The secondary and tertiary text also follows font hierarchy principles to draw the eye, but does not detract from the primary message. A good way to test if a design has clear visual hierarchy is to sit back from the screen and squint, so that only the general shapes are visible.


Typography is the way a web designer arranges text to make it readable and appealing when displayed. It includes choosing fonts, point sizes, and line lengths as well as adjusting the spacing between pairs of letters.

While most people associate typography with aesthetics, it’s a crucial part of a website’s usability as well. For example, using different fonts and styles to create hierarchy and emphasis can help a viewer understand where to focus their attention. Moreover, it can also help them feel engaged and trust your brand.

Considering the complexities of web design, it’s critical to work with a designer who can explain their process in detail and answer your questions. Ask your prospective web designer how they’ll approach your project and the timeframe they expect to complete it. Also, be sure to check out their portfolio to see what other projects they’ve worked on in the past. This will give you a sense of their style and how they might tackle your project.

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